ROCCAT today announces a partnership between Team ROCCAT and the premier eSports streaming platform Azubu, including Team ROCCAT’s League of Legends section plus its StarCraft II players. In addition to branding and co-marketing activities, both companies have also agreed on a more content-driven collaboration. Team ROCCAT will exclusively stream private matches, practice scrims, and other content via the Azubu platform. Azubu was founded in 2011 and is imminently set to relaunch the platform as the premium global destination for eSports programming, editorial and analysis, broadcasting lag-free HD content worldwide.
Jason Katz, Azubu COO says: “With Team ROCCAT, we get global visibility for our brand plus exciting gaming content for our channels. For us, this is a perfect fit and the partnership will drive awareness and create great shows for the viewing audience.”
ROCCAT founder and CEO René Korte comments: “Azubu is driven by cutting-edge technology and a passion for professional gaming – just like we are. We always like partnerships that go beyond just putting a logo somewhere. With Azubu, we can broadcast the excitement of competitive gaming directly to the fans out there across the globe, and that’s what we love to do.”
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About ROCCAT Studios
Founded in 2007 in Hamburg, Germany, ROCCAT Studios produces innovative, high-quality products for today’s ambitious computer gamer. Always operating in close collaboration with the gaming community, the company’s advanced input devices, headsets and accessories offer extreme precision, first-class ease-of-use and unique, eye- catching design. ROCCATTM entered the scene with its Kone gaming mouse – a high-performance device that still ranks as one of the world’s premier gaming peripherals. A long list of international awards attests to the ingenious design and world-class quality of ROCCAT products.
About Azubu
Azubu is a global broadcast network, delivering premium live and on-demand eSports action, programming, news and analysis. Azubu provides worldwide, high-definition action from the major tournaments, teams and players, alongside a range of industry content, to phones, PCs and tablets worldwide. With offices in Los Angeles, Berlin, London, Vancouver and Seoul, Azubu is committed to supporting the growth of competitive gaming through strategic partnerships with players, publishers and brands alike. the ideal platform for publishers to drive advocacy and awareness for new titles and support for existing games, while brands can take advantage of a range of creative solutions to reach a targeted global audience.
