FOX Innovation Lab udgiver The Martian VR Experience
Produceret af Ridley Scott og instrueret af Robert Stromberg,
Interaktiv, enormt eventyr tager fans til Mars UDE NU!
Fox Innovation Lab, Twentieth Century Fox’s research and development centre, har i fællesskab med RSA Films og The Virtual Reality Company i dag annonceret den første virtuelle rejse med The Martian VR Experience – mulig at købe fra 15. november til PlayStation VR (PS VR) og HTC Vive via Steam.
Produceret af Ridley Scott, instrueret af Robert Stromberg, The Martian VR Experience er et interaktivt og fordybende eventyr, hvor seeren deltager som Mark Watney. Her må han udføre opgaver, der øger hans chancer for overlevelse på Mars. Brugere kan flyve hen over Mars, operere i zero-tyngde, køre Mars-rover og opleve andre nøglescener fra hit filmen The Martian i et nyt og spændende 360˚ VR univers
“I’ve always tried to approach filmmaking from the standpoint of creating an immersive experience. Now with the tools that are available to us in virtual reality, we can raise the bar even higher. The audience can experience storytelling in ways we previously could only imagine,” siger Ridley Scott, producent af The Martian VR Experience og blandt grundlægger af RSA Films. “Mars has never been closer to being within our grasp and I’m so thrilled that we can invite people into The Martian VR Experience.”
“Virtual reality is transforming what we think of as movie entertainment – people can be the viewer behind the screen, and now they can participate in the story,” siger Robert Stromberg, instruktør af The Martian VR Experience, samt co-grundlægger af The Virtual Reality Company. “With The Martian VR Experience, we were able to take Ridley’s cinematic vision and create an immersive VR experience that gives people the ability to be Mark Watney, to face his struggles, experience his successes, as if they were part of the film.”
The Martian VR Experience er mulig at erhverve til PlayStation VR samt HTC Vive for 149 DKK.
About the FOX innovation Lab
The Fox Innovation Lab is 20th Century Fox’s research and development center established to drive the advancement of groundbreaking technology and new consumer experiences across all platforms and distribution models. The Lab works closely with production, marketing and distribution across all 20th Century Fox divisions as well as key external partners to advance next generation technologies including 4K Ultra HD with high dynamic range, mobile content experiences, and virtual, augmented and mixed reality, all featuring immersive audio. The Fox Innovation Lab serves as a research hub, demonstrating and testing technologies with consumers throughout the development process to obtain qualitative data and hands-on feedback in order to bring innovative and premium products to market.
About Ridley Scott and associates
Founded by Ridley and Tony Scott in 1968, RSA Films has, for more than 40 years, been one of the world’s leading commercial production companies. Headed by President Jules Daly, RSA has created a legacy of excellence in commercials, music videos, features, television, branded content, VR and beyond that has expanded over the years to sister companies Scott Free, Hey Wonderful, Black Dog Films and 3AM. Headquartered in Los Angeles, with offices in New York, London, Hong Kong and Shanghai, RSA has a roster of over 70 directors, including Ava DuVernay, Sam Mendes, Paul Feig, Jake Scott and Terence Neale. RSA has received numerous Cannes Lions, EMMY, BAFTA, AICP, CLIO, MTV and MVPA Awards since its inception. rsafilms.com
About the Virtual Reality Company
The Virtual Reality Company (VRC) is a Los Angeles-based VR production company and VR content studio, that combines the best in technology, art and digital storytelling. VRC was founded in 2014 by four Hollywood veterans – Robert Stromberg, Guy Primus, Chris Edwards and Joel Newton to create premium virtual reality experiences for entertainment. A two-time Oscar winner, Stromberg is recognized for designing many of the most iconic and artistic environments in recent cinema. With the emergence of VR, Stromberg has a new platform to create imaginative, emotional and immersive worlds that transcend the boundaries of traditional storytelling, such as the critically acclaimed and award winning “The Martian VR Experience,” directed by Stromberg and produced by VRC for 20th Century Fox Innovation Lab. For additional information, visit www.thevrcompany.com.
