Children will experience a vibrant, interactive story on iOS and Android that will unlock their imaginations, help with reading, and allow for creative expression through a Design Your Own Pony feature
Loved by fans all over the world, the MY LITTLE PONY franchise has entered the digital age with a splash, including a brand new interactive storybook app from Egmont Kids Digital Media, under license from Hasbro, Inc. MY LITTLE PONY: CUTIE MARK CHRONICLES, based on the hit animated series MY LITTLE PONY: FRIENDSHIP IS MAGIC, created by Hasbro Studios and currently airing on Discovery Family Channel in the United States, allows children to explore how each of the ponies earned their cutie marks. Young readers will also get to experience the heart-warming sensation of helping friends discover their unique talents and even earn their own cutie mark – just like the ponies!
Today, the colorful, enchanting world of MY LITTLE PONY comes alive on iOS and Android compatible devices with CUTIE MARK CHRONICLES, which will feature a Design Your Own Pony section and a series of six short stories about each of the pony’s cutie mark journeys, including activities tailored to Twilight Sparkle, Pinkie Pie, Rarity, Fluttershy, Applejack, and Rainbow Dash! This storybook app is full of humor and excitement, and the action can be saved anytime and picked up later. The app will feel fresh every time the user returns as there are numerous cutie marks to collect and plenty of options for customizing the user’s own pony.
The interactive component of CUTIE MARK CHRONICLES comes in the form of activities that help users improve hand-eye coordination, fine motor skills, problem-solving, and memory, all designed to entertain and develop the child. Help Applejack find her way home from Manehattan to Sweet Apple Acres or help Rarity design a spectacular pattern. This app’s storytelling and unique, pony specific activities will inspire users to design their own ponies with a bit of Equestrian magic in mind!
“The MY LITTLE PONY franchise has captivated fans from around the world, and we continue to look for new, exciting ways to share the MY LITTLE PONY story with this growing fan base,” says Samantha Lomow, Senior Vice President of Hasbro Brands. “With this app, fans can interact with their favorite characters from the animated series, and join the ponies on this storybook journey filled with adventure and friendship.”
MY LITTLE PONY: CUTIE MARK CHRONICLES will be available on iOS and Android compatible devices Apil 23rd and will be available worldwide for $2.99 USD (or equivalent price tier). The app is fully localized in English (US), Russian, Polish, Norwegian, English (UK), Italian, Danish, Spanish, Swedish, German, and Chinese.
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About Egmont
Egmont is a leading media group in the Nordic region, with activities in 30 countries and 6,600 employees. Our media world spans for instance Nordisk Film, TV 2 in Norway, cinemas, book publishers, digital publishing for kids, educational publishers and PlayStation as well as a number of partly owned film companies, including Zentropa. Our common pay-off – We bring stories to life – embodies strong publishing values, high-quality content and good stories – from Oscar nominations to covering the Winter Olympic Games in Sochi. We publish over 100 weeklies and magazine titles as well as books – including Ben 10, Dora the Explorer, Disney and Me and Minecraft. Egmont is a commercial foundation that generates revenue amounting to EUR 1.6 billion. Every year we donate over EUR 10 million to help improve the lives of children and young people.
About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).
